Digital marketing is part of online marketing, which uses digital technologies like mobile phones, desktop computers and other electronic media and platforms like the internet to promote products and services worldwide. It helps companies to advertise their products worldwide by creating awareness about them through social networking sites, blogs, and websites. Companies can also make use of pay per click programs in order to increase traffic on their websites and reach a wider audience. Apart from these, digital marketing also involves creating content for websites, distributing emails, and designing and printing business cards.
Internet marketing has many advantages over traditional marketing. In comparison to traditional marketing methods, Internet marketing campaigns cost much less. Moreover, with the ever-improving search engine optimization techniques, websites can attain first page ranking in search engines within a few weeks. Further, companies do not have to wait for years to achieve their sales targets. This is one of the key reasons for the increasing number of internet users.
One of the most common methods of Internet marketing is search engine optimization. It is a very effective technique, which enables search engines to recognize the popularity and importance of a website. It improves the ranking of the websites on search engines thereby promoting the websites and increasing their visitor traffic. SEO provides numerous benefits, such as better visibility, increased traffic, and higher page ranking. SEO is a must for all organizations planning to market their products online.
One of the biggest disadvantages of Internet marketing is that, it is entirely dependent upon keyword search. In case your target audience does not use any particular keywords, your Internet marketing campaign will have no effect. Another drawback of Internet marketing is that, your ad may appear at the wrong place if the targeted audience does not search in any particular field.
As far as traditional marketing techniques are concerned, it can be divided into three categories – direct marketing, online marketing and affiliate marketing. Direct marketing refers to brand promotion through mass media, such as TV, radio and print. Online marketing happens without any physical access to the customer. Affiliate marketing is basically an advertising program in which the merchants pay commission to its affiliates. As far as traditional marketing efforts are concerned, the only difference between them is that, in traditional marketing, goods are promoted through physical advertisements in print and electronic media, whereas in internet marketing, promotions are carried out by means of Search Engine Optimization.
It is needless to mention that search engine optimization alone is not enough to boost up the results of online marketing. While you can increase the number of visitors to your site through optimizing your web pages, you will have to make use of other channels also, such as display advertising, electronic channels and even mobile marketing. The most popular channel for online marketing today is display advertising where your advertisements are placed on high-quality websites. On the other hand, search engine optimization can only take you so far, if your website does not receive adequate traffic.
If you wish to make a mark in the world of internet marketing, it is always recommended that you start off with traditional marketing strategies and then proceed with the internet channel. In this case, you can either choose mobile apps or e-commerce mobile apps, which help you to sell your products through innovative mobile applications. This channel offers several advantages, such as better response from potential customers, immediate feedback and low cost implementation. As far as the distribution channels are concerned, you can either choose to advertise via newspaper, magazines or television or you can opt for the traditional channels of radio, television and print.
When it comes to internet marketing, social media has emerged as one of the most prominent marketing channels, thanks to the wide range of consumers who have become accustomed to Facebook and other social media services online. Social media allows you to create an online presence by making the profile page and fan pages that attract a specific niche of customers. You can further enhance the sales performance by offering Facebook applications, such as games, apps, games, ebooks and applications that help people shop online. Apart from this, there are many other services online such as Google Analytics, Facebook Ads and Twitter Ads, which allow you to get an insight into the performance of your online presence.