Social Media Marketing Tips For Marketers
Social media is basically the use of various social media sites and platforms to advertise a business or a service. While the traditional terms like electronic media and e-business are still heavily dominating in academia, social media marketing has become increasingly popular for researchers and practitioners alike. A lot of business people and marketers have embraced this marketing practice due to its accessibility. However, in doing so, they neglected one important fact: their audience.
If you are a brand manager, it is your responsibility to understand your target audience. In social media marketing, your audiences are the friends and followers. Knowing who they are, helps you make sense of their needs and wants. With that said, in order for you to reach out to your customers, you need to know who they are. To do that, you need to know what your target audience is, and get in touch with them using the various means at your disposal. That means getting in touch with 1 Password, our professional analytics platform.
We all know by now that social media marketing involves various platforms such as Facebook, Twitter, YouTube and LinkedIn. These are the platforms where your audience regularly interacts with you. In this case, you will be able to know who is on these platforms. By having access to their demographic profile data, you can make a tailored campaign that will specifically benefit your audience.
Let us take a closer look at Facebook. If you were to look at daily active users (DAU), you would see that Facebook boasts of around 700 million users. This website traffic is not evenly distributed among all age groups, gender and industries. It only targets the young and the elderly, hence, making it more narrow in its scope. With this website traffic, you will be able to target people who are under the age of twenty-five, and who belong to your target industry, thereby, making it easier for you to generate sales leads.
On the other hand, social media marketing uses social media platforms such as Twitter, LinkedIn, YouTube, Facebook and Pinterest. These websites have millions of members worldwide and a huge base of prospective customers. When a marketer uses these websites, he or she has the ability to reach out to a much broader audience. With this strategy, the marketer is able to reach out to potential customers who he or she may not have targeted using other methods.
However, SMM does have some limitations. For one, SMM is quite expensive compared to SEO. Hence, if you are on a limited budget, SEO is better. Also, the audience is very broad and SMM does not provide a chance to maximize conversions. This is because most SMM efforts fail because of poor audience engagement.
On the other hand, SMM uses social networking platforms such as Twitter, Facebook, YouTube, LinkedIn and Pinterest. These sites have millions of members worldwide and a huge base of prospective customers. When a marketer uses these websites, he or she has the ability to reach out to a much broader audience. With this strategy, the marketer is able to reach out to potential customers who he or she may not have targeted using other methods. Social media marketing uses different social media tools such as apps, blogging, micro-blogging, podcasting and social networking.
All social media marketing tips, therefore, revolves around two things – engaging your audience and making sure that you have a wide base of prospective customers. Engaging your audience is essential in any type of marketing campaign. The audience should be informed about your products and should know why they need your product. It should be clear to the audience what benefits they can get by purchasing your product. Through effective promotion and advertising, you are able to ensure that your customers know about your products and services so that they will be ready to buy when you start your marketing campaigns.