Using Facebook Ads to Your Advantage

Facebook ads are the hottest thing on the internet. And no wonder, seeing as how much traffic Facebook receives every day. Social network marketing, or social media optimization, is a new genre of internet marketing that concentrate on optimizing social networks for business purposes. Facebook has truly become an extremely popular and essential marketing tool for many companies and has now established itself as one of the leading sources of revenue generation. However, to ensure success with your Facebook ads campaign you must learn how to drive traffic to your Facebook ads.

The key to Facebook advertising success is the targeted audience that you are specifically seeking. To obtain these audiences and convert them into sales, you will need to use a unique and effective advertising strategy. This article focuses on four different techniques that you can implement to drive more targeted traffic and convert your leads into sales:

Brand Awareness & Engagement: Facebook advertising is all about brand awareness and engagement. You can use Facebook ads to engage your current customers and potential clients by creating an advertisement that is highly relevant to the interests of your target audience. It is important to keep in mind that the content on your Facebook site will determine the effectiveness of your ads and that you should aim to ensure that your users have a great experience when visiting your site. Make sure that the information displayed is of interest to your target audience and create a campaign that will ensure that they return regularly for more information and engaging with your brand.

Branding yourself as a leader: When it comes to brand awareness and engagement it is important to ensure that you stand out from your competition. This can be achieved by using carefully designed advertising campaigns that include elements such as graphics, images and video. Ensure that your ads accurately represent the product or service that you are offering and showcase the features of your company to make your customers remember you and your brand. The more you engage with your audience, the better chance you have of converting your leads into sales and then becoming a strong and trusted presence in your specific market. As a small business owner, you already have a strong brand presence and by creating a profile for your business on Facebook, you can create a central hub for business promotions and connect with your target audience and establish yourself as a leader within your industry. Through Facebook advertising you will be able to market yourself as a leader and build brand loyalty and trust, which will ultimately help in driving greater conversions into sales.

Targeting your audience: By using the Facebook Ads application you are able to target your audience by location, demographics and other essential information such as age, sex and interests. Within this area, you are able to select the type of audience that you are aiming to attract through the various segments that you have set up for your campaign, which include: lifestyle choices, work, interests and more. You can further segment your target audience by creating different groups within Facebook that relate to your business model and through this you are able to attract a specific type of clientele. In the business model segment you can also define your target group through geographic targeting.

Increasing your conversion rate: When using advertising on Facebook, your conversion rate is a critical metric that many advertisers overlook when running their campaigns. Conversion rates are the number of visitors that you have directed to your site and then converted into new customers. There are a number of factors that determine your conversion rate, such as the number of people who have visited your site from the ad you have placed and how many have clicked on your ad within the span of one day. Another important factor is how many of these new customers have actually purchased something from your site. Many people are simply not going to buy something that they have not even been searching for, and by carefully targeting your Facebook advertising campaign, you are better ensuring that you are reaching your intended audience and are thus increasing the chances of conversion into a sale.

Tracking your performance: By tracking your ad performance every day, you will be able to quickly pinpoint the areas where you may need to make adjustments to your advertising strategy. Each time you have an advertisement view, you will have access to your statistics so that you can see how many people are clicking through the ad, how many of them are leaving the page after reading it, and even how many of them are actually buying your product or service. Tracking the performance of your ads help you identify the areas in which you can focus your efforts, helping you maximize the revenue that you are making from these advertisements. This allows you to keep up with your competitors and ensure that you are still offering great products and services to your customers at a good price.

Tracking your click-through rates and your conversion rates will allow you to identify which ads, along with the content of the ads, are converting for you. This information allows you to easily fine tune your strategies so that you are advertising to your target audience and yet are not wasting your advertising dollars, which can be very valuable. Tracking your click-through rates and your results will allow you to identify which parts of your ads aren’t producing for you, helping you to make the necessary changes so that you can continue to maximize your return on investment and your profits.