Many social media tips will direct you to the application of targeted search engine optimization. That is a very useful way to get people to visit your site. So is link building.
But there are other ways of getting traffic that are not so obvious. You can use social media to direct traffic from one form of search engine to another. Here are four of those kinds of techniques.
If you have a specific topic, blog or news site that you are posting about on your website, it will help to be familiar with the general topic in case that you wish to build links back to your site. That’s one way of getting linked from another site. The benefit is that you will get links that can take you to places where you have pages or content you have written.
Why is it that some of the most popular blogs and web sites are always loaded with interesting content? They are always posting new topics and their authors are always adding new information. They also have a high page rank for their target keywords.
One way of getting traffic is to submit your articles to article directories. The directories don’t want junk articles or duplicate content. They don’t like to see the same material repeated.
Ask for comments on any of your posts and provide kickbacks to social media sites. After all, everyone knows people share links and social media sites like to see your comments. If you didn’t know better, you would think that you were actually part of a community yourself.
Communities have common goals and most of them are going to be interested in hearing what you have to say. In many cases, they will want to add you to their own groups or comment on your work. That’s a good way to build up a following for your blog or site. That may seem to go against social media tips, but keep in mind that this is one of the advantages.
You might be amazed at the benefits of social media in linking campaigns. You can build up a social following, get an audience, get link backs, get publicity and actually make friends that will benefit you down the road. If you’re smart about it, the business benefit is enormous.
Make sure that you are always using all the tools available to you in a social network. It’s one thing to be able to post comments and have others to add you to their groups. It’s a different story when you can add people as friends and they can give you links back to your sites. You can help each other out and get involved in activities that give you a lot of quality backlinks.
Social networks are also a great way to get regular traffic. When people see you, they will share it with others and get it added to their friends list. If you can get that kind of level of exposure from social networks, that can be very valuable for your own marketing efforts.
Don’t forget that social media tips can also include using your social networking sites to promote your sites. This works quite well and is a little more subtle than simply getting links from others. People will notice your presence on the networks and share it with their networks, which will result in more backlinks from them to your site.
So be careful to use your social network responsibly. Use it to build links back to your site and create a network that will help you achieve your goals and leave others in the dust.