Affiliate marketing is simply a form of performance-based commercial activity in which an organization rewards one or more affiliate marketers for each visitor or client brought about by the affiliate’s marketing effort. The term affiliate refers to both the marketer and the affiliate. In normal operation, the marketer pays the affiliate a commission for referring customers and/or generating leads. In this article we will describe what affiliate marketing is and why it is a good way to start a new business.
A number of blogs and online article authors have come up with an interesting idea to market their products and services by means of a pay per post affiliate marketing program. This article introduces readers to some of the most popular bloggers who are participating in this emerging trend. We will introduce you to them and discuss some of the pros and cons associated with this growing trend.
Bloggers have been enthusiastic participants in the affiliate marketing industry for quite some time. In fact, many blogspot owners are now offering commissions to bloggers in order to drive traffic to their sites. One interesting trend that has emerged recently is that many bloggers are now receiving commissions for not only posting advertisements on their blogs but also for writing articles and submitting them to third party web content sites.
A marketer can make money in affiliate marketing in a variety of ways. One way is for the marketer to receive a commission from the product or service sold by the affiliate. Another way is for the marketer to receive a commission from the sale of each individual advertisement. A third way is for the marketer to get a percentage of each sale generated by his or her affiliates. Each of these three compensation methods has different benefits and drawbacks.
With an unattached affiliate marketing program (also known as an “attachment” method), a marketer does not have to concern himself with managing any of the advertising details, such as choosing which ads to use or how much they should cost. This type of model allows the marketer to focus more on generating targeted traffic and building his or her customer base. The benefits of this approach include a faster turnaround time for reaching potential customers and greater visibility in search engine results.
With an attached advertising model, a marketer must be willing to spend time and effort managing the campaign. The benefits of this option include higher commissions earned through a larger customer base. Attached commissions can be earned based on the number of visitors to the marketer’s website who buy a product or service. For some marketers, this additional advertising revenue is important because it allows them to reach more potential buyers for a given amount of time.
Some marketers prefer the unannounced, open-ended model of commission payments, which means that a marketer does not receive a commission until the targeted audience buys a product or service. For example, an affiliate marketing advertiser may be willing to pay bloggers who generate traffic to his or her website extra commissions if the traffic generated was particularly lucrative. The most important benefit of this model is that the marketer maintains total control over the amount he or she pays the bloggers. Marketers do not have to worry about determining who among his or her target audience will purchase a product or service. The only decision they have to make is whether or not to continue to pay the blogger for commissions generated from new customers. The lack of pre-determined commission amounts makes this an attractive option for many bloggers, especially those who generate a significant amount of traffic and may not otherwise have the finances to cover the costs of maintaining a website.
Regardless of the model that a marketer chooses, the goal of affiliate marketing is to get more readers and customers to his or her website. By focusing on creating quality content that attracts readers and helps them get started on the right foot, blogs can help newbies gain the expertise they need to succeed. A blog provides a useful starting point for a new marketer’s career, and it can also help to introduce people to products and services that a marketer hopes they will become familiar with. If you want to get started in online business, consider starting a blog today!