As your business grows, you will often be seeking the assistance of a third-partying business to handle various facets of your marketing endeavor. This is also a great time when most brands turn to an outside social media marketing agency to step in and take over their social media management from them. Here are a few helpful tips for choosing the right fit.
Hire a bona fide social media marketing agency. When you partner with a social media management firm, you’ll get the benefit of their team of experts in SEO and other internet marketing disciplines. You’ll also gain access to their vast set of analytics software tools that will allow you to monitor your site performance over time. A good social media marketing agency has an analytics package that will show you site performance over the months to come and even gauge your conversion rates, so that you can better plan for your future strategies. Your account manager should also be able to give you insight into what kinds of changes will bring you the greatest ROI.
Work with a social media marketing agency that offers clients a broad range of services. Some agencies only manage your SEO efforts while others handle everything from PPC to social media management and the integration of your brand across all your online efforts. Make sure that your prospective team members have the skills and experience required to successfully handle your various online activities, so that your brand doesn’t suffer in its overall effectiveness. Also, ask for examples of clients they’ve serviced in the past to give you a better idea of how they’ll manage your account. Only hire a social media management firm that can offer you a full range of services to meet your unique needs.
Outsource the SEO. It’s not enough to know the basics of search engine optimization, because you need to ensure that your digital marketing agency also has the knowledge and skills to execute effective campaigns in the highly competitive field of the Internet. A social media marketing agency should be able to outsource your SEO tasks to a team of experts who are both adept at search engine optimization and social media marketing. The best agencies will work closely with you to identify the best keywords and ads that will bring your web presence up through the roof, while concurrently delivering the right analytics to measure how effective your efforts are.
Manage the accounts. If you don’t have the time or expertise to devote to your own digital marketing strategy, then consider outsourcing this task to an experienced digital marketing agency. Typically, the agency will assign an account manager to handle your SEO strategy. Depending on your budget, the manager may handle your PPC, Facebook, and Twitter campaigns as well. If you’re looking for a complete strategy to convert visitors into customers, then leave these tasks to a seasoned SEO and social media marketing agency.
Train your staff. The employees that will be handling your SEO strategy, PPC, and social media accounts will need to undergo special training if they will be executing your strategy in a manner that is consistent with your branding. Therefore, it’s important that the agency that you hire is capable of training its employees, and providing regular training for those who have recently graduated from the program.
Leverage media. Social media outlets such as Facebook and Twitter are an incredibly powerful tool when it comes to driving traffic to your website. For this reason, it is important that you engage in joint venture marketing with other businesses to share content and links throughout the social media channels. When done correctly, social media marketing campaigns can provide your clients with engaging content that will allow them to build brand equity while simultaneously driving quality traffic to their websites. Look for a digital marketing agency that has experience working with various media outlets, as well as with your specific industry, in order to create successful social media marketing campaigns.
Manage your brand effectively. A professional agency will work to develop a strategy that is designed specifically to help your clients market your brand, and will work to create a strong profile for your brand on the social media platform. This includes building engaging content profiles for your clients that will help them increase their online presence and attract more followers and fans. If your brand isn’t properly represented through your online profiles, it will fail to attract customers, and will fail to achieve the goals you have for your business.