Facebook marketing is a growing platform that provides brands with an array of highly specific, highly targeted ads and content, allowing brands to post their products and service in front of an extremely large audience. This gives brands a huge opportunity to interact with customers on a more personal level and to make their brand seem more ‘real’. However, if you are not running an effective campaign in Facebook, then you could find your adverts getting lost in the thousands. Here are some tips to help ensure that your Facebook marketing campaign is as effective as possible:
Make your ads more specific and less generalised. This is by far the most important thing to do when it comes to your Facebook marketing strategy – make sure that you are targeting your audience specifically. By doing this, you will ensure that each one of your adverts becomes more likely to be clicked, resulting in a higher conversion rate. Some of the most effective formats include the fan and action buttons, as well as the carousel ads and the image ads. Each one of these formats has been found to increase conversion rates by up to 30%, although even more impressive increases can be had with the top banner formats.
Support customer support. If there are any problems with your ad formats, or if you have any questions about Facebook marketing in general, then getting in touch with Facebook’s support team is essential. Not only will this allow you to find out when you need to update your Facebook page, it will also give you an opportunity to ask any questions that you may have about running an ad campaign, including anything about targeting or tracking customer demographics. You can also request a customised solution to your problems. Support staff will help you ensure that you are getting the best out of your campaign and will help to ensure that it is as effective as possible, while also making you feel at ease.
Combine Facebook marketing channels and email marketing. Facebook has an extensive list of audience channels through which you can advertise, ranging from events to user groups. The events, which are often referred to as “sponsored stories” can bring in an audience that matches your demographics perfectly, and can result in massive traffic, and sales! Email marketing, on the other hand, provides you with a way to connect directly with customers, and is highly recommended by experts as a way of driving large amounts of website traffic and generating sales.
Combine email marketing with Facebook marketing. It is imperative that you use both platforms in your overall strategy for generating highly targeted paid traffic and converting that traffic into leads. The audience that you are targeting may not be in the same location or have the same preferences, as your intended audience, so it is imperative that you use multiple methods of communication to reach every one of them. That is why Facebook, along with Twitter, should be included in your overall online marketing strategy.
Use the audience in your favor. Social media networks like Facebook and Twitter are not only highly targeted, but very effective when used in combination with traditional online marketing strategies. These two social media sites are used in conjunction with Pay-Per-Click (PPC) advertising, and if used effectively, will allow you to easily generate highly targeted, highly responsive audiences to your online ads. Combined with email marketing, the results can be staggering and will greatly increase your ability to drive traffic to your website.
Utilize email marketing to compliment your social media efforts. With the plethora of networking sites out there, many of which boast billions of users, it may seem difficult to find ways of connecting with potential customers, but this is simply not true. As long as you have access to highly targeted highly responsive email marketing, you will always have a leg up on the competition. This is why so many companies now include email marketing in their overall internet marketing strategy, even if they had never considered it before.
In order to generate the most sales, it is important to always stay ahead of the competition. But in order for you to do that, you need to know what the market likes or doesn’t like, and the best way to know that is to find the audience and then build a campaign around their interests. By using the two marketing channels of Facebook and twitter, you can quickly find out what the customer preferences are, which will give you the information you need to create the perfect advertisement for them. So remember, the key to generating the most sales is to find the audience, then find the best timing to deliver your message to them, then follow through to convert into actual sales.